This is almost certainly a fake, as Google Blogoscoped reports. Erickson then posted a second video to prove the authenticity and saying that Google had increased the login requirements “substantially”. A+ for effort and originality. Both videos are below.
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Unlimited E-Mail Addresses With Gmail
Unlimited E-Mail Addresses With Gmail
The long and short of the article is that you can add a plus sign (+) after your e-mail address, and anything after the plus sign, and the mail will still reach you. This is because when delivering mails, Gmail ignores the plus sign and everything after it.
E.g. if your e-mail address is myaddress@gmail.com, mails that are sent to myaddress+mailinglists@gmail.com, myaddress+work@gmail.com, etc, will still reach you.
The article describes a few good practical uses for such a feature.
To add on, Gmail ignores dots (.) in e-mail addresses as well. E.g. if your address is my.address@gmail.com, basically, it is also equivalent to myaddress@gmail.com, my.add.res.s@gmail.com, etc. This is explained in https://mail.google.com/support/bin/answer.py?ctx=%67mail&hl=en&answer=10313.
Do keep in mind two things though:
1. Even though Gmail ignores the dots, you cannot have two successive dots; that would result in an invalid address. (E.g. my..address@gmail.com)
2. Hypens (-) and underscores (_) cannot be used in Gmail addresses.
GMail Rocks
More real world examples:
Find out who is spamming you: Be sure to use plus-addressing for every form you fill out online and give each site a different plus address.
Example: You could use
pinkyrocks+nytimes@gmail.com for nytimes.com
pinkyrocks+freestuff@gmail.com for freestuff.com
Then you can tell which site has given your e-mail address to spammers, and automatically send them to the trash.
Automatically label your incoming mail: I've talked about that above.
Archive your mail: If you receive periodic updates about your bank account balance or are subscribed to a lot of mailing lists that you don't check often, then you can send that sort of mail to the archives and bypass your Inbox.
Example: For the mailing list, you could give pinkyrocks+mailinglist1@gmail.com as your address, and assign a filter that will archive mail to that address automatically. Then you can just check in once in a while on the archive if you want to catch up.